At Hape, passion for producing good toys is what it's about. Their close attention to play value and strict quality standards has helped them achieve worldwide recognition not only within the industry but by the most important critics: children. As a company, they combine imaginative toy designs with high-quality materials that naturally develop the abilities of children and support their development. But that is only one aspect of Hape's passion. More important is the element of fun and joy children experience when they play with their toys. They know that children play with the same toy over and over again because they are challenged and they begin to master something new on their own. Their experience differs from other toy manufacturers in beliefs on toys and play.